AZURE Gift Campaign

A digital campaign to promote gift subscriptions.

Azure magazine runs a gift campaign at the end of every year, offering a special price for gift subscriptions in time for the holiday. The art department is tasked with refreshing the creative. In 2020, we wanted to work with the idea that a subscription to our award-winning magazine is the best social distanced gift.

We decided on the theme of giving & receiving, with the magazine flying cross in stop motion as a “contactless” gift. The campaign consisted of e-mail newsletters, web ads, blog post and social media assets.